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Symposium Too Kawaii The Power of the Super Cute

Too Kawaii: The Power of the Super Cute


Friday 9th March 2012, 11am - 4.30pm

Join leading experts from Japan and the UK to explore the global phenomena of kawaii or 'cute' at the Sainsbury Centre for Visual Arts.

The day examines Japan's obsession with 'cute' things and concepts that have come to dominate the Japanese visual culture and increasingly alter Western visual outputs. Find out about the history and visual language of kawaii and how it has influenced the way we view the wider world.

In the UK, the kawaii style has inspired many collectors of Japanese popular imagery and toys for children in recent years. In Japan it has been a universal phenomenon, consumed by all ages and walks of life, for well over a generation. Accessorising and immersing oneself in all things cute, regardless of gender or age, is wholly accepted. On the streets cute mascots or characters such as Hello Kitty and Pikachu are omnipresent. Cute dominates Japanese visual culture and consumer culture from product designs and advertisements to lifestyle choices.

The symposium is free for students.
A collaboration between The Japan Foundation, Sainsbury Centre for Visual Arts, Sainsbury Institute for the Study of Japanese Arts and Cultures and the Centre for Japanese Studies.

Price: £10, £8 concessions (free for students)
Booking: essential, places are limited

To book call 01603 593199


Dr Rayna Denison, University of East Anglia

Dr Ulrich Heinze, University of East Anglia and Sainsbury Institute for the Study of Japanese Arts and Cultures

Marie-Claire Isaaman, Norwich University College of the Arts

Prof Hiroshi Kashiwagi, Joshibi University of Art and Design

Christina Plaka, manga writer

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